In 2019, we still cannot be sure about its profitability. The cost of business messaging is different for different regions.īefore Rakuten bought Viber, it wasn’t profitable. To use this option, a company needs to get an official “alpha name” in Viber. This guarantees that the company will not spam or send prohibited content. Companies, verified by Viber, are marked with a Green V. Companies pay monthly fees to send messages to their subscribers. An important source of Viber’s income is business messaging.It is designed to engage users and complete transactions. Viber has developed an option for retailers that allows them to sell products directly in a chat. A company can create branded stickers and place them in Viber, improving customer awareness and loyalty. However, a user can allow or deny the content personalization in the Privacy settings. Read about the Viber security system. By default, ads are displayed, based on user preferences and interests. In the chat list, ads can be displayed with a website link. Companies can place their banner after a user call. Viber Out works for international calls as well.ĭespite the former intention of the founders to refrain from using ads on Viber, Rakuten offers different advertising options for businesses. The charges vary, depending on the country. Once a user loads money onto their account, they can call to any landline or mobile number. It allows users to make calls from the app to any phone number.
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